Our Story
“KRIM”, A SANSKRIT WORD, EMBODIES THE SEED MANTRA REPRESENTING THE FORMIDABLE GODDESS KALI. KALI, THE EPITOME OF DUALITY, EMBODIES BOTH CREATION & DESTRUCTION, LIFE & DEATH. SHE IS THE NURTURING MOTHER & THE FIERCE WARRIOR, ENCAPSULATING THE EXTREMES OF EXISTENCE.
INSPIRED BY THIS DIVINE ESSENCE, KRIM SEEKS TO MOTIVATE & EMPOWER INDIVIDUALS TO EMBRACE BOTH SIDES OF THIER NATURE – THE STRENGTH & THE VULNERABILITY. EACH GARMENT SERVES AS A CANVAS FOR SELF EXPRESSION, ADORNED WITH QUOTES AND MESSAGES DESIGNED TO INSPIRE POSITIVE THOUGHTS AND FOSTER SELF CONFIDENCE.
AT THE HEART OF KRIM, IS A DEDICATION TO SOURCING ONLY THE FINEST MATERIALS, ENSURING THAT EVERY GARMENT EMBODIES UNPARALLELED QUALITY AND LUXURY. WITH A RELENTLESS PURSUIT OF PERFECTION, OUR ARTISANS POUR THEIR EXPERTISE, PASSION & ATTENTION TO DETAIL INTO EVERY CREATION.
AS YOU ADORN YOURSELF WITH THE GARMENTS OF KRIM, MAY YOU BE EMBOLDENED TO EMBRACE YOUR OWN JOURNEY – TO DEFY CONVENTION, TO CHALLENGE NORMS AND TO WRITE YOUR OWN STORY. FOR WITHIN THE FOLDS OF RISK LIE THE SEEDS OF TRANSFORMATION AND WITHIN THE HEART OF UNCERTAINTY BEATS THE RHYTHM OF POSSIBILITY.
WELCOME TO KRIM – WHERE THE BOLD DARE TO DREAM, WHERE THE COURAGEOUS FIND SOLACE AND WHERE EACH PRODUCT SERVES AS A GATEWAY TO A NEW ERA OF YOU.
About Founder
INTRODUCING DRASHTI PATEL, THE VISIONARY BEHIND KRIM, A CHARTERED ACCOUNTANT BY PROFESSION. DRASHTI’S JOURNEY TO FOUNDING A STREETWEAR BRAND BEGAN LONG BEFORE SHE EVER PICKED UP A BALANCE SHEET.
DURING HER CA INTERNSHIP, AMIDST THE NUMBERS AND LEDGERS, DRASHTI REALISED SHE WAS IN THE WRONG PLACE. YET DRIVEN BY DETERMINATION AND FAMILIAL SUPPORT, SHE COMPLETED HER CHARTERED ACCOUNTANCY WITH THE BLESSINGS OF HER PARENTS. HOWEVER THE REAL STRUGGLE BEGAN AFTER OBTAINING HER CERTIFICATION. FACED WITH THE WEIGHT OF SOCIETAL EXPECTATIONS AND THE PRESSURE TO FOLLOW A CONVENTIONAL PATH, DRASHTI SUMMONED THE COURAGE TO DEFY EXPECTATIONS & CHASE HER DREAMS.
IT WAS THEN THAT KRIM WAS BORN. THOUGH THE JOURNEY WAS FRAUGHT WITH CHALLENGES AND OBSTACLE, DRASHTI REMAINED STEADFAST IN HER BELIEF THAT TRUE FULFILMENT COULD ONLY BE FOUND BY FOLLOWING HER HEART.
THROUGH KRIM, SHE INVITES YOU TO EMBRACE YOUR TRUE SELVES, TO PAINT YOUR OWN PATHS AND TO BELIEVE IN THE TRANSFORMATIVE POWER OF PURSUING YOUR DREAMS.